For many, the news about the metaverse concept projected to add $5 trillion to the world’s economy by 2030 seems exciting. But before we get there, a lot is at stake, and 2023 may be a defining year for this concept. So, looking at the metaverse trends for 2023 is crucial.
The metaverse presents endless opportunities, from playing games with friends to virtual interactions. It also gives businesses a revolutionary means to operate, reach out to their audience and market their offerings. Soon, most of the metaverse experience will involve teleporting from one adventure to the other.
As these exciting opportunities emerge, metaverse worlds will have an expanded reach. And keeping an eye on these developments in 2023 is a start.
Here are some of the trends to watch out for in 2023.
Virtual and Augmented Reality
The concept of the metaverse is built on immersive, experiential technology. So, you can expect it to feature more engaging experiences than what’s offered today. Most interactions revolve around immersive technologies like AR, VR, and extender/mixed reality.
Meta (Facebook’s parent company) already has a plan for centering the Internet around VR. In particular, they intend to release updated versions of the Quest VR Headsets. Microsoft, Google, and Apple are also joining the wave with plans to unveil new MR, AR, and VR gear.
It’s important to note that metaverse experiences go beyond using MR, AR, and VR headsets. But these devices can help build immersive experiences and serve as inspiration for more to come.
SpaceX and NASA developed full-body haptic suits for more realistic metaverse experiences. Their goal is to simulate extreme environments with this gear. Some startups have developed technology that can integrate scents into virtual experiences.
3D Digital Twin Technology
As we inch toward 2023, expect more businesses to embrace the 3D digital twin technology. With this innovation, they can create immersive 3d models of space or buildings. The goal here is to improve business operations and customers’ experiences.
Expect many businesses to have accurate replicas of their physical stores or offices. These replicas will be separate entities for customers looking to enjoy immersive experiences.
The 3D digital twin technology can help consumers try out items like clothing. It also allows them to check out new stores before they open up. Other use cases of this technology include fitting furniture in a home and planning construction work.
Metaverse Serving as a Marketing Channel
Social media and search engines serve as marketing and advertising channels for web 1.0 and 2.0. Web 3.0 allows marketers and advertisers to explore the opportunities the metaverse presents.
Marketing and advertising in the metaverse are still in the conceptualization stages. Yet, multi-billion brands like Gucci and Nike are establishing their presence in the metaverse. The same applies to international finance giants such as JP Morgan and HSBC.
Metaverse is appealing to marketers and advertisers for various reasons. First, it offers new and more engaging means for brands to connect with consumers. Second, it provides one-to-one connections and customer experiences.
Expect brands to have their metaverse platforms that act as virtual locations. While the winning strategy here is still vague, the key is that joining the metaverse is a winning move.
More Avatar Advancements
Besides representing you in the digital world, avatars are key in metaverse art trends. They help establish an image projected to other users as you interact and engage with other users. You can have one looking like a cartoon character, yourself, or something out of fantasy.
One of the brands leading in avatar technologies is Meta, whose cartoon-like avatars drew a lot of ridicule online. But Meta is developing photorealist technology to upgrade the cartoon-like images. With this technology, your avatar will look like you in real life.
Zepeto and Ready Player Me are joining Meta in this field too. You can use their avatars in different virtual environments and worlds with ease. Also, expect to see more advanced avatars that mirror your unique body language and gestures.
Virtual events facilitated by the metaverse are a growing trend you can expect to see in 2023. As this happens, the metaverse will generate billions in sales and advertising revenue for the key players.
The Covid-19 pandemic set a unique stage for virtual events since in-person events couldn’t occur. As a result, more organizations worked on virtual solutions to meet their customers’ needs. Expect more virtual metaverse events in 2023, even when the world reverts to the previous way of organizing events.
Virtual Art Galleries
As more people buy into blockchain technology, digital assets, and NFTs, digital art is gaining acclaim. And the best way to present digital art forms to consumers is through virtual art galleries.
These galleries offer an immersive space for metaverse artists to showcase their work. Art fanatics and collectors can find NFT exhibitions here as they would in a physical art gallery.
Virtual art galleries are a growing trend with the increased demand for personalized content. They allow interactivity and improve user experiences. Art directors can also set filters to tailor the NFT exhibitions to viewers’ preferences.
Web3 and Decentralization
As the next evolution of the world wide web, Web3 comes with added functionality. Its fundamental principles include machine learning, security, privacy, and decentralization.
The metaverse is likely to lean more towards decentralization come 2023. Expect the rise of a new worldwide web with no ties to global corporations. In this case, users will have more freedom to express their opinions without being censored or cut out.
Decentralized metaverse platforms are going to increase in popularity. Even more, there will be a rise in virtual user-owned communities and democracies free of censorship.
Ready to Make Use of 2023 Metaverse Trends?
Metaverse trends for 2023 suggest that virtual worlds will get more sophisticated and expansive. Expect design and culture shifts that enable new modes of experience and expression.
And if you are looking for a metaverse marketplace, join SandStorm. You can attend weekly virtual events on this platform, become a metaverse builder, or bid on build proposals.
Get started today by learning how SandStorm works. Grow your metaverse for the future!