Play-to-earn crypto gaming is gaining wide acceptance in the blockchain industry by incorporating new frameworks into games. The outstanding finance and gaming model, also known as GameFi, is geared toward giving gamers incentives in the form of NFTs or cryptocurrencies for playing games.
Traditionally, games were primarily played just for the fun of it, and in-game assets had no real-world value. Players would pay good money for premium in-game assets, such as weapons and skins, but they could only use them in that particular game, with no ability to transfer or exchange them for other assets.
The addition of blockchain technology has given rise to NFT and token-based economies, which allows game developers worldwide to provide value to their in-game assets so that players can earn money while playing their favorite games.
The Growth Of The P2E Crypto Gaming Space
In the year 2021, the terms “web 3,” “NFTs,” and “metaverse” were all the rage, but “P2E” crypto games were seen as an emerging industry within the blockchain space. Several gaming tokens, including Sandbox, Axie Infinity, and Mana, saw significant increases in value toward the end of 2021 with the crypto bull run.
The crypto gaming ecosystem is experiencing increased demand and interest from various sources. A study of U.S. crypto-interested gamers in December 2021 found that 28% of them were highly interested in earning NFTs through playing video games. Major gaming studios like Ubisoft have integrated NFTs into their famous titles. Thousands of developers around the world are now developing games with token-based economies as part of their overall strategy.
With the rising awareness and competition in the P2E crypto gaming space, it’s a good idea to start creating a community around your crypto game as soon as possible. Because so many new games are being developed and released in the beta phase, your targeted audience is not going to jump on board simply because you claim that your game is worth playing. You will have to put in the extra effort.
Blockchain Gaming Marketing Strategies To Consider
1. Define A Clear Messaging For Your Crypto Game
Marketing is all about sending the right message to your audience. It is critical that you define what your game is about and convey that message in the clearest and most concise way possible.
You should tell gamers what your crypto game is and what they will gain by playing it. You should aim to define the value it provides and what makes your game unique in about two sentences.
2. Advertise On Streaming Platforms With Influencer Marketing
As a game developer, you should constantly seek opportunities to collaborate with influencers and streamers as they can assist you in introducing your crypto games to a larger audience and become an influential face promoting your work.
Influencer marketing is one of the best game marketing strategies for reaching your target audience as it will allow you to communicate with gamers through a trusted voice. Furthermore, streamers will stick to playing games that they and their audience enjoy; thus, if a streamer is playing your game, it will add authenticity to your paid collaborations.
Youtube, Twitch, and Facebook Gaming are some platforms where you might want to advertise your game through live streams. Do your research to assess when your target audience is active on these platforms so you can reach a larger audience. To attract the most viewers possible, share information about when streamers are going live with your game on community boards and social media pages.
3. Host Airdrop Campaigns For Your Games
Airdrops are a marketing strategy that involves the free distribution of gaming NFTs and other tokens to increase engagement and community growth. These giveaways are an essential element of the web3 ecosystem as they allow brands to provide added value and functionality. Hosting airdrop campaigns for P2E crypto games is a tried-and-tested way of increasing awareness and community growth.
4. Build A Community
We simply cannot emphasize the importance of community building enough. Long-term rewards will come from cultivating a fandom for your crypto game, so don’t put off building a community for your game for too long! Among the various platforms for community building, Reddit and Discord stand out the most among gamers.
These platforms can assist you greatly with expanding your community. It is a great way to get instant reviews on your game and is an ideal way to motivate community members to participate in discussions about your project.
Through these discussions, you can get insights about your audience as well as real-time feedback and opinions on your game. But keep in mind that a friendly community is one where everybody feels listened to. Fans expect real-time acknowledgment; an instant response is preferable.
5. Promote User-Generated Content
User-generated content is generally more trustworthy than traditional advertising. UGC can be more authentic than brand advertisements and will help you to entice more players.
Encourage gamers to share pictures and videos of their progress and assets they have collected from your game. Sharing this content will help your crypto game marketing tremendously. Offer players incentives such as branded merchandise and being featured on your official social media profiles to encourage sharing more user-generated content.
6. Use A Referral Marketing Strategy To Promote Your Games
People value the opinions of friends and family more than advertisements. You can use referral marketing to reach larger audiences. Referral marketing involves promoting your crypto game through existing users.
You should offer incentives for each successful invite in order to encourage more people to refer your game to people in their networks. Additionally, when they buy items from your store, you could give them rewards or discounts.