What do the crunch of a chip, the popping of a salsa jar, the chime of a mobile payment, and the hum of an electric vehicle have in common? All are examples of sonic branding—sounds used by brands to help them stand out and make distinct and memorable connections with consumers. While 2022 was a …
Trying to understand the buzz around the “metaverse”? The trick is conceptualizing something that’s in the process of becoming that has no one single meaning. There are as many different definitions of “the metaverse” as there are applications in the metaverse. The term itself is trendy and sexy—but to an extent, it is everything we …
IP Metaverse: Brands Cashing In On Intellectual Property In The Metaverse Read More »
The metaverse is a new internet frontier and popular brands are taking advantage of the evolving technology. Once companies finally understand what the metaverse really is, how can they stand out? In this article, we will discuss how some top brands are approaching metaverse brand activations and highlight the industries making the largest strides. We’ll …
We’re excited to announce we’ve officially deployed our Decentraland social hub bringing 10+ brand partners into the popular DAO-governed metaverse. Today we’re hosting a launch party for our community of builders to explore, listen to music, and test out the hub’s features. Roughly 20% of SandStorm’s community is focused specifically on Blender 3D creations which …
Web3 has taken over the industry as this generation’s pivotal platform since the emergence of e-commerce and social media in the ’00s. From Carolina Herrera selling a digital dress for $5,000 to Tommy Hilfiger, Vans, and many others buying spaces on Roblox, it’s indisputable that investing in web3 is paramount to the survival of major …
Augmented Reality Technologies: 2022 AR Research & Applications What Are The Technologies Used In Augmented Reality? The technological advancements of the late 20th century and the last two decades have expanded the horizon of AR. That is thanks largely to investments that have been made in the technology, which was $4.1 billion in 2019 alone. …
More and more people are diving into AR (augmented reality) as it is becoming cheaper and more accessible. Let’s take a look at how marketers can pair it with the metaverse in order to create rich experiences. Many of us know how AR is supposed to function with goggles, glasses, gloves, or smartphones. Data tags …
The use of AR in the retail sector is growing rapidly, with estimates predicting that over 4 billion people will use AR on a daily or weekly basis by the year 2025. The sector is adopting augmented reality extensively online and with applications that contribute to a holistic in-store experience. In-store shopping is still the …
Augmented Reality In The Retail Industry: A Business Perspective Read More »
Technological innovations are revolutionary in certain ways, and this is especially true with the fashion industry. The sewing machine, for example, totally changed the norms of garment production of the 19th century. In 1935, Dupont Chemicals patented nylon, proving to be a hit when introduced to the public years later. In the 90s, the rise …
It feels like only yesterday when “the metaverse” was just a hot new buzzword – a thing of the distant future. Now, the music industry is catching up to the world of web3 and the rapid pace with which it is growing and changing. Whether it be Lil Nas X performing in Roblox, NFTs (non-fungible …