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Event Tracking at a Glance: What Can Sandstorm Analytics Track

The world of digital experiences is buzzing with activity. Every interaction, every click, every purchase—these are all valuable data points that can reveal insights into your users’ behavior and preferences. With the Sandstorm Analytic Tool, you can capture this data and transform it into actionable insights.

But what exactly can you track? Let’s take a look at a few examples, categorized by different areas of application:

Website Events

  • Pageviews and Time on Page:
    Understand which pages are most popular and how long users stay there.
  • Clicks and Interactions:
    Track which elements on your website are clicked and how users engage with them.
  • Conversion Tracking:
    Measure how many users perform specific actions, such as completing a purchase or filling out a form.
  • Scroll Depth:
    See how far users scroll on a page and what content they actually see.
  • Bounce Rate:
    Analyze how many users leave a page without taking any further action.

Gaming Events

  • Game Progress:
    Track how far players progress in the game and which levels they reach.
  • In-Game Purchases:
    Capture which virtual items are purchased and how much money players spend.
  • Interactions with Other Players:
    Analyze how players interact with each other, e.g., in chats or multiplayer modes.
  • Achievements:
    Identify which goals players achieve and which challenges they overcome.
  • Playtime:
    Measure how long players play the game and how often they return.

E-commerce Events

  • Product Views:
    Record which products are viewed and how often.
  • Shopping Cart Activity:
    Track which products are added to and removed from the shopping cart.
  • Purchases:
    Measure which products are purchased, how much is spent, and which payment methods are used.
  • Customer Reviews:
    Capture how customers rate your products and what experiences they have had.
  • Returns:
    Analyze which products are returned and why.

Social Media Events

  • Likes, Shares, and Comments:
    Measure how users interact with your content and which posts perform best.
  • Follower Growth:
    Track how your follower count is evolving and which campaigns are particularly successful.
  • Clicks on Links:
    Capture how often users click on links in your posts and where they are redirected.
  • Reach and Impressions:
    Analyze how many users see your posts and how widely they are shared.
  • Demographic Data:
    Identify who your target audience is and what their interests are.

Other Examples

  • Video Events:
    Track how long users watch videos, when they stop watching, and which sections are particularly popular.
  • App Events:
    Capture how users use your app, which features they use, and which problems occur.
  • IoT Events:
    Collect data from connected devices to gain insights into user behavior and usage patterns.

Why Event Tracking with Sandstorm?

Sandstorm Analytics offers you a flexible and powerful solution to capture and analyze all types of events. With our intuitive user interface, you can create custom events, visualize data in real-time, and generate detailed reports.

Conclusion

Whether you run a website, a game, an online store, or a social media presence, Sandstorm Analytics gives you the ability to understand your users’ behavior in detail and optimize your strategies based on data.

Want to learn more about how Sandstorm Analytics can help you achieve your goals? Schedule a demo today or visit our website for more information!

Note: The exact events you can track may vary depending on the platform and integration. Feel free to contact us for more information on specific use cases.